7 ways to attract attendees to your online event

7 ways to attract attendees to your online event. Virtual events provide access to a potentially much larger audience than physical events, but the niche is also more competitive. 

Indeed, it is not uncommon to find several similar online events on close dates. In this article, you will find 7 tips for attracting attendees to your online event.

7 ways to attract attendees to your online event

Create a landing page that converts

A true virtual counter, your landing page is the right place to provide information about your event. It is therefore important to highlight it, thanks to tools that will allow you to include graphics, photos, or even video clips.

Your page should include essential event details, such as event time and date, schedule, speaker bios, sponsor information, registration links, and payment options secured.

If the event you are organizing aims to promote the organization of online training or if you are organizing a first free training session, make sure that your landing page contains all the information necessary to use your LMS. ( Learning Management System) .

We also advise you to use our ticketing and registration solution. It will allow you to manage your reservations easily and efficiently.

Choose the right keywords to increase your visibility

Beyond creating a website specifically dedicated to the event, you must also put in place the necessary processes to optimize it's referencing to gain visibility. For this, the use of keywords is crucial. You will be able to use tools such as the Google Search Console to discover relevant and frequently searched keywords.

By including them in the content of your site, the Google algorithm will have a greater chance of showing it in the first results. You can also find other keywords by doing a simple Google search.

Imagine for example that you want to promote your virtual conference on the world of boating. You could then start by searching for words and phrases related to this topic, such as “online skippers conference” or “virtual boat show”.

Once you have some ideas, do your research and observe the similar questions that Google gives you, as well as the keywords suggested when you type something in your search bar.

Google also offers you the “searches related to [your keywords]” function, which you will find at the bottom of the first search page. Make good use of it by finding different keywords that you include in your text.

Highlight the benefits brought to the audience

When promoting a virtual event, it is important that the attendee understands what awaits them and what they can earn by attending your event. It's all about the details: will participants be able to ask questions live? Will they have to have their camera on? Leave them in no doubt.

It is also important to follow up with your registrants. For this, nothing better than CRM. Give them a glimpse of what awaits them, your goal is to motivate them, to the point of making them impatient! 

To do this, publish short interviews with your speakers or share information about the event. Be careful, however, to space them out in time so that interested parties come back to your site as the event approaches.

Harness the potential of a co-branding

Also, think about co-branding during your marketing campaign. This strategy involves partnering with another brand or sponsor when creating the event, to inform your audience jointly.

For example, you could work with a brand partner and a community partner: the former will give you credibility and can help you find speakers. 

The second will allow you to attract participants thanks to its relationship of trust with its followers. If your influencer tells them your event is worth following, chances are their community will follow.

You can also share leads. By sharing your prospecting file with your co-branding partner, you can increase your number of registrations.

Encourage participants and speakers to communicate

In addition to co-branding, don't forget to work with your stakeholders, employees, or members of your network. Don't underestimate word of mouth! Stakeholders (internal or external) will not miss the opportunity to promote themselves, at the same time as your event.

Sending them ready-to-share event images, videos, and links can do wonders. Everyone is a winner! To go even further, you could also create contests and reward the people who best promoted the event.

Adapt your invitations to your different segments

If your event addresses several themes, it will be wise to segment your marketing campaigns according to the different interested groups and their demographics. 

If your event aims, for example, to communicate around the resumption of sporting activities to encourage members of your association at the start of the next school year, segmentation by sport will be relevant, by personalizing the content of your emails so that your audience can identify as much as possible.

Email marketing is an easy and effective way to segment your audience. During your e-mailing campaign, ask yourself if everyone will feel concerned. If not, you can customize your emails and segment them to better suit the different groups interested in your event.

Monitor the performance of your promotional campaigns

It is essential to track the results of your marketing campaigns. Indeed, you need to find the most effective strategy to obtain new registrations, and this is at a lower cost. 

For this, our WeezTarget application offers monitoring of performance indicators for your emailings and your publications on social networks.

You now know the 7 ways to attract attendees to your online event. Weezevent offers online ticketing and registration, access control, and CRM solution to get you started on the adventure now:

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