Business: how to organize a quality event

Business: how to organize a quality event. If you work in the business of organizing events, but also want to set up a happening to launch your business, you might need some advice. 

That's why today I'm going to help you by giving you some valuable tips that will help you succeed and get your business off the ground – be sure! And above all, what is your level of business English?


Business: how to organize a successful event


Develop a business plan

Before you get excited or excited about your new business, there's one thing you need to do: draw up a business plan. These tips are valid for all sectors and for anyone who wants to boost their business and career.

This will help you set goals and strategies, define processes and tools, and assess competitors and the market in your area of ​​interest. In practice, once a business plan has been drawn up, you will have a sufficiently broad but at the same time precise overview of what your company is and could become in a few years of work.


Identify your competitors

Competition has always existed in any industry. But the event organization sector is particularly competitive and is characterized by a large number of players who work a lot, even at the local level. 

The latter, in particular, often clash with each other, precisely because they are experts in the local fabric and territorial dynamics. 

That's why you need to start looking closely at your local competitors: try to understand what they are doing differently, how they are doing it, and what results are they aiming for. 


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You can ask established agencies that operate in your area but don't attend events to tell you about their work: modeling, catering, or other agencies. 

This will give you lots of tips on local dynamics, which will be very useful for your business, without disturbing your potential target group or your competitors.


Choose the right location

The key to a successful event is the location: no matter how good the speaker or the group on stage if the guests are cramped, cold, or do not like the place, the event will not be a great success. 

Whether it's a concert or a company convention, it's important that the location you choose is close to train stations, bus stops and transport in general: in a word, it must be accessible. 

If you organize the event of the century but choose a location that is difficult to access, you can be sure that attendance will be very low!


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When choosing a location for an event, always think of yourself as an attendee, not an organizer. For example, the first time you go there, do not take the car but try to make the same route as a visitor, for example using public transport. If it is difficult to get to the designated place, try to organize a shuttle or… forget it!


Consider all factors

Other factors to take into account are the competence, professionalism, and courtesy of the staff (if you do not have to take care of this yourself), the cleanliness and condition of the toilets, and the first impression given of the 'outside. 

Also, despite all the initial inspections, make sure you have a good insurance policy to protect you in case of damage to the installation, persons, or property!


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If you want to save a little money, find out if it's possible to book the venue for multiple occasions. If, for example, you organize 4-5 events per year with different themes (and different target groups), you can consider booking all at once and getting a good discount! So you can even reuse fittings and save money on them.


Yes Yes Yes

The event planning, and market revolves around one thing: making people feel good about themselves through good food, good entertainment, and impeccable levels of service. 

Event planners should never say 'no', even to the strangest requests: a good event planner is always ready for any eventuality. Even the worst!


Always consider time

If the place you choose is a club or a performance hall, it is a good idea to always check the closing time and agree with the owner on the length of your stay. Interrupting a party that was about to take off at midnight is definitely not a good idea!


No no no.

When you begin to see the first fruits and the first recognitions appear vis-à-vis your company, the temptation to accept anything will watch for you more and more. 

Tragically, this is the greatest error you can make! The organization of events is, in fact, a sector where recommendations and word-of-mouth count a lot: if things go well, that's a good thing; otherwise… a disaster! 

So don't be afraid to refuse certain proposals: if you think that a job is too important (and for which you don't think you have the financial, organizational, and personal possibilities) or too far from your area of ​​expertise, don't not afraid to say “no”.

 Unfortunately, in this industry, making a mistake or a flop can seriously jeopardize your reputation forever.

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